why
video?
In a crowded market, fundamentally we are all trying to get the attention of potential clients.
Online selling of properties started only about 20 years ago, before that it was pretty much the printed advertising, leaflets in mail boxes, and word of mouth which even today has great potential.
At the start, Websites like Trademe had no photo option, which is an unimaginable these days! Today everyone expects it, and would not buy anything without a photo. Quite recently, Trademe added video option, and lot of other platforms are following suit, as quite frankly, they would be very unwise not to. Video is becoming the biggest way we market online, and it is in fact on top already. We believe it is all about where peoples attention is, and it is amazing. Almost everyone owns a mobile device and a fast data is no problem these days.
Online video accounts for more then 50% of ALL mobile traffic, this is huge! Study by Cisco says that by 2020 it will reach to 70% or more. Using Video also helps your properties and your agency website rank higher in search engines. Video can be shared on multiple social platforms also where it is the most popular media right now.
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Video gives unique perspective of a property, sense of space and layout way better then photos can.
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Video can evoke emotion with background music and movement.
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Video helps your potential clients to become familiar with you.
There have been cases of buyers going ahead with the purchase sight unseen, solely on the video alone! Though this is not the norm, it still shows how powerful video is to sell your properties. Still, only very small percentage of agents are doing this.
Bottom line is, people like videos. Do you want to give potential clients what they want to see?
Video is also a great way to introduce yourself to your potential clients, so the next time they see you in real life,
there is familiarity already established, like if they known you for a while. There is no other marketing which achieve this and it can be a great advantage as Real Estate is still very much about human interaction.
We also offer stunning photography of course, but our goal is to help you with the transition into video, in a very affordable yet stunning way.
We believe our Photo and Video Packages can elevate your business even higher.
Talk to us if you have any questions, looking forward helping you achieve even more this year!
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